At NCI, we're with you every step of the way.
Our latest marketing campaign brings to life the message: "You don't do it alone, we're with you every step of the way". It’s a story of resilience, creativity, and community - values that reflect the student experience at National College of Ireland. Like every one of our students, the central character is given the tools to assist them as they traverse through the challenges of academic life.
To tell this story, we combined live-action footage shot in Dublin with digital artistry, including the use of AI tools. This was a collaborative effort between professional videographers, animators, and filmmakers. AI was used to support the creative process - not to replace people, but to enhance the storytelling.
As a Higher Education Institution offering courses in Business, Computing, Psychology, and Education, we believe in using technology responsibly and creatively. This campaign reflects our commitment to innovation, while staying grounded in the human connections that define education.
Behind the Scenes: How the Campaign Was Made
This campaign was a collaborative effort between creative professionals and our in-house team. It combines live-action footage filmed in Dublin with digital animation techniques, including the use of AI tools to support the visual storytelling.
The Creative Process
The creative process involved many highly-skilled individuals who used their expert knowledge of technical production techniques including video editing, audio engineering and animation software as well as graphic design and other design mediums to produce a piece of visual communication to craft a story that could be shared across different media formats such as video on demand and social media.
Outlined below is the stages of the creative process:
- Concept Development
Message and theme shaped by NCI’s creative marketing agency. - Live Action Filming
Shot on location in Dublin by a professional videography team. - Character Design & Animation
Origami character developed in collaboration with animators and filmmakers. - AI Integration
AI tools used to support animation and enhance visual storytelling. - Post-Production & Editing
Final footage edited and refined to bring the story together.
We’ll be adding full production credits shortly to acknowledge the talented individuals who brought this project to life.
